Business marketing analysis of agricultural products on online platforms based on big data

In recent years, online platform shopping has gradually become a mainstream method for the public. And with continuous development of China’s poverty alleviation cause in rural areas, marketing agricultural products al-so been added to marketing, but process development, various unsuitable situations have emerged, and data cannot be combined products, resulting further this mode restricted. Nowadays entered big era market-ing appeared many industries. This paper, through systematic review domestic foreign literature, uncovers basic framework explaining defini-tion characteristics data, elaborating application. Although there is logistic regression model truly realize platform. The application plat-form explained.